"Working with Telos Advisory Group was a turning point for my business. Not only are they incredibly talented but they are a joy to work with. I came to them with a vision for an online fitness platform, without any tech background and they were able to guide me each step of the process to make it a reality with patience, thoughtfulness and genuine care."
– Dr. Stefanie Cohen, Founder - Hybrid Performance Method
The Challenge
Dr. Stefanie Cohen approached Telos with a vision to revolutionize fitness training through technology, but without technical expertise to guide implementation. She needed a partner who could translate her industry knowledge into a scalable platform capable of serving thousands of athletes while generating substantial revenue.
Our Approach
We architected a comprehensive fitness ecosystem designed for performance and growth:
- Created a React Native mobile application allowing users to design workout routines, track exercises, and access demonstration videos
- Developed a HapiJS-based public marketplace for premium training program purchases
- Built a secure REST API to handle sensitive user data and training information
- Implemented a HapiJS + BullMQ worker for background processing tasks
- Crafted a ReactJS admin portal for content management and business analytics
- Deployed enterprise infrastructure on AWS using Pulumi, including load-balanced ECS Fargate clusters, private RDS Postgres database, and Elasticache Redis server
- Established professional development practices with merge requests, feature branches, and automated pipelines
The Results
The platform we built became the technological foundation for a thriving fitness business:
- Revenue Generation: Achieved monthly cash flow of $500,000
- User Engagement: Attracted and maintained 20,000+ monthly active users
- Business Longevity: Created a system that has supported the business for nearly a decade
- Technical Sustainability: Delivered technology that scaled seamlessly with business growth
"What they delivered became the backbone of our tech — reliable, scalable, and ready for the tens of thousands of customers we continue to serve to this day, nearly a decade later. It was thoughtful, efficient, and most importantly a very enjoyable process."
– Dr. Stefanie Cohen, Founder - Hybrid Performance Method